The Reverend Jim Jones performed quite the feat when he turned his completely forgettable name into an appellation of absolute infamy. All he had to do to pull the trick off was to become the most notorious cult leader in modern history, as well as Kool-Aid's worst celebrity endorser.
It all began in the 1950s in Indianapolis, IN, when Jones started a quasi-religious group called the Peoples Temple. His message of socialism, charity, racial equality, and faith healing became popular and the group expanded to locations throughout California, including a headquarters in San Francisco. Then, in the late 1970s, after a bit of unwanted media scrutiny that threatened to uncover abuses within the organization, Jones and close to a thousand of his followers left the U.S. for a 4,000-acre tract of jungle land in the South American country of Guyana.
Proclaimed Jonestown, this commune was considered by the Peoples Temple as a general Promised Land for whatever particular brand of gospel that Jones was preaching. The inhabitants of Jonestown lived together, worked together, raised children together, and, eventually, committed mass suicide together.
The visit went more or less cordially, much of which can be seen in the video documentation by the journalists. It did, however, incite a few defections. Not many, but enough to agitate an abusive control freak long in the grips of drug-fueled paranoia. That’s Jones, by the way.
On November 18, 1978, as Ryan and his group began to board a plane on a nearby dirt runway to head for home, the group was ambushed. Ryan, three journalists, and one of the Jonestown defectors were shot to death. The rest were wounded or escaped into the jungle.
Meanwhile, Jones called a meeting at the commune’s open-air pavilion, where he informed his followers of the congressman’s death and exhorted them to consume cyanide-laced fruit drink to avoid retaliation by the U.S. Christ turned water into wine. Jones, a grape-flavored beverage into death. You can still listen to the chilling audio tapes or read the tape transcripts of the incident. “Revolutionary suicide” was the term he used in them.
In a bit of the comic to make the horrible even more grotesque, the drink that the members of the Peoples Temple consumed has slipped into lore as being Kool-Aid. This, of course, has given rise to the colloquialism, “Don’t drink the Kool-Aid,” which is, I’m sure, nothing short of a nightmare for the product’s marketing staff. Actually, it was a nightmare for me as a kid, as well, since I thought it was a warning, with the consequence of not heeding being getting attacked by a giant red globular creature bursting through your wall.
Some claim that the drink was actually not Kool-Aid, but a cheaper knock-off called Flavor Aid, and they base this on a journalism report that notes packets of the latter trampled into the dust of the pavilion area. Of course, that is exactly the kind of disinformation I would immediately spread were I a member of the aforementioned Kool-Aid marketing staff. Oh yeah.
Actually, all this talk about Kool-Aid is just me putting off discussing the implications of the incident itself. The truth is, the Jonestown Massacre is a disturbing filter to look at humanity through and enough to make you start talking like King Lear on his worst days. After all, this wasn’t a small group of 20 people with wild beliefs who can easily be written off as aberrations. This was close to 1000 people...enough of a representative sample that it says unsettling things about every one of us as a human being. And they all just wanted a more fulfilling life.
Honestly, the whole thing doesn’t make sense...but there are is a lot of context that helps get a person closer to it. For example, unlike most cult leaders, Jones was wildly successful at hiding the more crackpot elements of his personality. In fact, during his time in California, Jones was a popular and influential presence on the political scene due to his charity focus and the size of his following. He was even appointed Chairman of the San Francisco Housing Authority Commission by the mayor of the city and interacted regularly with famous politicians in the national sphere. As to the suicide act itself, the Peoples Temple had practiced the procedure many times before with non-spiked punch, making me wonder how many thought it was just another drill. Of course, the best bit of explanation is that people naturally just want to be accepted as part of something larger than themselves, regardless of where it takes them.
Nah. Still doesn’t make sense.
And although I’m not sure what the moral of the story is, I do know where the memorial is.
Many of the Jonestown Massacre victims were from the Bay area, and more than 400 of them were buried in a mass grave in an Oakland cemetery. The exact number seems to be in dispute, though. In my research I came across a lot of 406s and 409s, but it at least seems established that more than 400 people molder together beneath the well-kept sod. As is usually the case with mass graves, the identities of many of those interred are unknown. According to accounts, though, many of them are children.
The mass grave is located in Evergreen Cemetery at 6450 Camden St. The grave itself is in the southeastern corner of the cemetery in the Garden of Remembrance plot behind the mausoleum. It’s a pleasant enough spot, relatively secluded amidst palms and other types of trees, and due to the cemetery being on a hill, it boasts an elevated view of the surrounding area outside the cemetery. I originally wrote “nice view,” but that might be taking it a tad too far. Naturally, the grave is in an area separate from other tombstones, since 400 bodies take up a lot of space.
The marker itself is a mere headstone, and, strangely, says nothing about the people buried beneath. It merely states: “In Memory of the Victims of the Jonestown Tragedy, Nov. 18, 1978, Jonestown, Guyana, Guyana Emergency Relief Committee.”
Another memorial for the Jonestown Massacre has been in the planning for years. There have also been rumors of Guyana turning the location of the Jonestown complex into a memorial/tourist attraction. But for now, you can at least go see a single headstone shared by more than 400 heads.
I suppose interesting is the word to describe this article. Maybe informative is a better choice. I recently saw one of Jim Jones' sons on, of course, an Oprah episode and it was truly riveting to listen to his story, a first hand account of his father's madness, the late Jim Jones. Hard to imagine the blind faith of his father's followers and such a gruesome part of our history. Glad you posted the site of the mass grave though as I'd never seen it, nor have I viewed any footage of that event itself. Increasing awareness is always a good thing even when, or especially when the subject matter is the loss of hundreds of human lives.
ReplyDeleteDeep in our hearts we hear their cries
ReplyDeleteNo paradise in Jim Jones eyes
love was all they waited for
until the demon closed the door
A madman's dream was all they found
scattered bodies on the ground
Guyana's jungle hiding place
a warning for the human race
Beware of cults, don't be their tool
remember love is seldom cruel
MGJams
I never will understand why people would do something like that. It's scary to think that people are so easily decieved. It's better to be alone than to be part of madness.
ReplyDeleteI don't like Cool-Aid,and after the movie JAWS I promised myself that I would never set foot in the Ocean again!
ReplyDeleteActually, it was Flav-R-Aid; source? One of the survivors from Jonestown, and many more survivors that lived in Guyana but happened to be in another area when the deaths took place. Jones was all about being cheap, so instead of buying Kool-Aid, he purchased the cheaper version, which is Flav-R-Aid.
ReplyDeleteThere is also information coming forth due to the release of the files from Jonestown, that are showing a whole lot of evidence that they were drugged.
The audiobook "A Thousand Lives: The Untold Story of Hope, Deception and Survival at Jonestown" has recently been published (March 2012). It fills in a lot of missing detail taken from letters and documents found in Jonestown at that time.
ReplyDeleteIt was Fla-Vor-Aid..Jim Jones was too much of a cheapskate to buy Kool-Aid
ReplyDeleteI was there when the military was sent in to rescue those folks. Those folks were so crazy that they even killed the monkey that was Jone's pet. BTW, Congressman Rayn's body bag was listed as #1 and Jones was #13.
ReplyDeleteI want to know how one person can have that many people fooled. I will never understand this, it's sad that all those people rapped themselves around such bull, but I see that it still goes on. Lets hope that this never happens again, though it will.
ReplyDelete