I honestly can’t break down his appeal more than that without turning this into a fan site. I mean, there are a lot of horror movie icons, but few as adored as Vincent Price.
I’ve always wanted to see a site connected to Vincent Price. Since he died in October of 1993, that ideally would have been his grave but, as his ashes were scattered at sea from Point Dume in California (if findagrave.com is correct), I had to go in the other direction and see the place of his birth.
He was born in the shadow of the Gateway Arch of St. Louis, Missouri. Not literally (or even figuratively...see correction in the comments), but I assume everyone in St. Louis has a tan line across their bodies from that giant metal earth piercing. He was born in 1911 into a wealthy family. His grandfather invented a baking powder that did them well, and his father started the National Candy Company, a major player in the toothrot game until it was bought and dissolved in 1946 by the Chase Candy Company.
Before taking off for college, though, his schooling took place at St Louis Country Day School. The school no longer exists, but its lineage is maintained. In 1958, decades after Price attended, the school moved to 101 N. Warson Road and the original campus was torn down. In the 1990s, it merged with an adjacent school to become the Mary Institute Country Day School. So technically, the place no longer has a connection to Price, except that in 1984 (the year of Thriller), Price returned as a VIP to accept an award, and then a few years later, the school named its theater him.
Let me rephrase that, it’s the candy factory of the family of a horror movie icon. It could only get more interesting if it was abandoned.
So I’ve got my mileage out of Vincent Price as a candy scion. Almost makes up for not have a gravestone where I could pay my respects. And make a joke about rrrrrroting inside a corpse's shell.
Cue Thriller laugh.